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Customers are interested in educating themselves more about the products they purchase every day and QR code labeling can increase your brand interaction. With limited space on many small consumer packages, a label can provide essential digital real estate. Because most in-store shoppers consult their mobile phones about products, a Quick Response Code, commonly called a QR Code, can be very effective.
With the increase in smartphone usage and integration of QR Code readers in all the latest smartphones, smart packaging is the future in the packaging industry.
What is a packaging QR Code?
A packaging QR Code is one that communicates relevant product details to consumers to help them learn more about the product, its benefits, and its uses. A QR Code is basically a barcode on steroids. While the barcode holds information horizontally, the QR code does so both horizontally and vertically. This enables the QR code to hold over a hundred times more information. Packaging QR Codes serve as a valuable medium for sharing all kinds of information with consumers at every stage of the consumer buying journey. Product packaging that comes with QR Codes is an excellent method to increase and improve customer engagement drastically. Adding a QR label to your packaging is a simple yet effective solution when supply chain shortages cause packaging to be inconsistent.
How to boost customer engagement with QR codes for products?
QR Codes on products can help retailers and brands stay connected with their customers during the entire purchase cycle, including post-purchase.
With QR Codes being embedded into the product packaging or labeling, customers can scan the code for information including the following:
- The product’s origin, allergen, nutritional information, or ingredients
- Participate in any of the customer retention programs such as loyalty programs and coupons and discounts
- Alerts about product usage such as product expiration dates, recipes, and videos related to the product
- Closest points of purchase in case of repurchasing
- Drive traffic to your social media handles and website to increase brand engagement.
With QR Codes, there’s no limit to how much content you can display to your customers. This reduces printing costs and helps you optimize your marketing spend. Showcase your product catalog using PDF or website QR Codes on food packaging. Expose your consumers to various other product offerings from your brand to increase the number of purchases.
At Bollin Label, we are ready to help incorporate QR codes into your product label design or on point-of-purchase signage. Let our knowledgeable team of label experts help you develop the look to take your customer engagement to the next level. Discover your brand with Bollin Label from concept to container! Contact us today!