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TIME TO READ: 1 Minutes Who is the plant-based consumer?

who is the plant-based consumerOmnivores, flexitarians and vegetarians agree that taste and health are the main 2 points that drive their interest in plant-based (PB) foods. Since vegans and vegetarians only make up 5% of the population, alternative protein companies have decided to tackle a much broader audience which is made up of Omnivores or more mainstream customers.
According to a 2020 Gallup poll, “there’s a significant increase in the number of consumers who have eaten or are aware of plant-based products.”

• Half of US consumers are familiar with plant-based meats.
• 41% of US consumers have tried plant-based meats.
• Of the US consumers who have tried plant-based meats, 60% are very or somewhat likely to continue eating them.
• Nearly 60% of consumers believe plant-based diets are an essential change in how people eat and will continue for a long time.

With the plant-based consumer evolving over the past 2 years, new foods have cropped up in all corners of the supermarket. Overall food sales increased by 15% in 2020, however, plant-based foods alone grew 2 times as fast.

Are your retail sales aligning with these leading plant-based category growths?
(From Good Food Institute 2021 Plant-Based Meat, Eggs, and Dairy)

Plant based statistics

A 2020 Mintel study noted that people are choosing more plant-based foods for their health, for environmental concerns or issues with animal welfare.
If you are planning a new plant-based product launch soon, reach out to our sales team today.

*Aug. 2021 Supermarket perimeter by Emily Park. Good Food Institute 2021

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